Project name
Brand Identity: Point Consulting
Services
Branding
Brand Identity: Point Consulting
Logo Concept & Idea
The logo is designed with a modern and dynamic geometric approach, incorporating sharp edges and interlocking elements to represent precision, strategy, and growth. The rhombus shape and angular design reflect forward-thinking and innovation, making it an ideal representation of a consulting firm focused on business solutions.
Typography
The font selection balances boldness and professionalism with clean, sharp edges, enhancing clarity and trust. It ensures readability across digital and print media, reinforcing the firm’s authoritative presence.
Color Palette
#d40002 (Deep Red): Passion, strength, and determination.
#fb0002 (Bright Red): Energy, urgency, and action.
#1d1d1d (Dark Grey): Stability, sophistication, and reliability.
#c1c1c1 (Light Grey): Balance, modernity, and neutrality.
The bold red hues communicate confidence and leadership, while the monochromatic greys maintain a sense of professionalism and structure.
User Story: The Vision Behind Point Consulting
At the core of every successful business lies a strong strategy, and that’s where Point Consulting excels. With a mission to empower businesses through innovation, strategic planning, and expert guidance, the brand’s identity reflects its commitment to precision, efficiency, and impactful decision-making.
The sharp, interwoven logo represents the seamless integration of expertise and technology, ensuring clients receive tailored solutions that drive real growth. Every color, every shape, and every element embodies the firm’s dedication to progress, agility, and success.
Point Consulting – Guiding Businesses, Driving Success.